10 for Keeps, Memories to Cherish

Posted by on Mar 6, 2014 in Campaigns | No Comments


We live out new memories, with the passing of everyday. Most are fleeting, while some remain close to our hearts. These memories anchor our lives. More importantly, they are for keeps, to cherish. Instead of letting them slip away, let’s take this opportunity to celebrate these milestones and preserve our 10 most precious moments.

Not sure on how to begin? The SMP Memory Kit provides you with useful information to kick-start your own Memory Project. You can also pick up a pack of Memory Sheets at Level 1 of the National Library Building*. Follow the simple instructions on the sheets and start your journey as a Memory Maker!

That’s not all. Submit your most cherished Singapore memories (with photos) to SMP by 6 April 2014. The top 20 most meaningful memory^ submissions will also win an Instax Memory Kit worth over S$100**. Your memories could also be featured at our Memory Showcase in April.

How to submit:

1. Pick a copy of Memory Sheets at Level 1, National Library Building and follow the instructions
2. Mail the Memory Sheets back or drop them off either at the National Library Building or at our partner venues (see http://facebook.com/irememberSG for more details).

Memory Showcase

The SMP is taking this opportunity to celebrate your milestones by showcasing some of Singaporeans most precious moments with a Memory Showcase. The showcase will feature a collection of personal photos and stories contributed by the public as well as notable local celebrities like Anthony Chen, Najib Ali and Kumar.

Date: 12 April – 25 May 2014
Venue: Level 1, Lobby, National Library Building, 100 Victoria Street, Singapore 188064

Here’s a sneak peak of the celebrities’ memories…

AwardCelebrated local filmmaker, Anthony Chen, recalls his first film achievement:
“This is the first ever award I have ever won for my films which makes it very meaningful. I was presented with it at the festival in Seoul, Korea, in 2005, for my Ngee Ann graduation film G-23. It came with a great cash prize that was sponsored by Asiana Airlines. I got two return air tickets to Korea, and sent my parents there on a holiday.”

passportWell-known local performer, Kumar cites his old passport as a cherished memory:
“I went to a lot of different countries on that passport – London was one of them. The immigration officer asked me why I was Indian. He expected all Singaporeans to be Chinese.”

THROUGH THE YEARSDespite his wacky persona, local personality Najib Ali is really a homebody, he keeps an album of his family close to his heart. “Everything begins at home. They were my support system from the beginning till today. They encouraged me to do great things and taught me to grow my faith in both myself, as well as in the existence of a higher being.”

* From Monday, 10 March onwards. While stocks last.
** Terms and conditions apply.

^ As a guide, a meaningful memory is not about length although it is one that is sufficient to form a simple narrative that has emotional resonance. Such a memory resonates with the reader and triggers reactions – whether it is identifying with the theme or experience, and encourages the sharing of one’s own memory.

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