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Pin Pin Piau Kay & Co., run by third-generation owner Rodney Goh, is a provision shop that has stood the test of time in the charming, picturesque neighbourhood of Tiong Bahru. To keep up with the diverse demographic of the neighbourhood, Rodney is always ready to understand his customers’ changing demands and to meet their expectations. He shares with us the importance of adapting to change, while being mindful to the needs of his older customer base. Many would agree that the estate of Tiong Bahru is a prime example of a Singaporean neighbourhood that has successfully found a balance…