Campaign City: Life in Posters
Level 11, Lee Kong Chian Reference Library
National Library Building

9 Jan 2013 – 30 Sep 2013

From Sharity Elephant to Singa the Courtesy Lion, “Two is Enough” and “Clean & Green”, campaigns and their mascots are an idiosyncratic facet of Singapore’s national identity. The National Library of Singapore, in partnership with Salon Projects, explores this aspect of our heritage in the exhibition, Campaign City: Life In Posters.

We have invited 50 artists, leaders from the creative industry and students to design posters by tapping on their personal memories of various campaigns. Their works are accompanied by a historical survey that features fascinating highlights from the National Library’s poster archives.

Read our interview with the Alan Oei and Cheong Kah Kit, curator and project manager of this exhibition here.


  1. Nikko Aw
    June 3, 2013

    BRILLIANT EXHIBITION! without trying to make the exhibition sound like a campaign, please do start making some memorabilia (eg. postcards, greeting cards) of the designed posters! They would make wonderful gifts to share with friends and family overseas about the artwork in Singapore. The designs are so unconventional and thought provoking.

    • Abigail Gammell
      June 3, 2013

      Hi Nikko,

      Thank you for your kind compliments! We’ll see what we can do about your idea for memorabilia, I agree that they would be wonderful gifts to share with other Singaporeans. In the mean time, do invite your friends and family to come down to view the exhibition before it ends 🙂


  2. Kenneth Gimpayan
    September 24, 2013

    Been there a moment ago. IT IS IMMACULATE! It makes me want to learn more about Singapore!

    • Daryl
      September 26, 2013

      Hi Kenneth,

      Thanks for coming and glad you enjoyed the exhibition 🙂



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