Food Trail


Anyone can do a food programme but a food trail that is not pre-planned and determined by “live” recommendations via Twitter and Facebook from fellow netizens? That’s what is called a real challenge and on 23 June 2012, three local bloggers embarked on just such a unique journey, going round the island to hunt down Singapore’s most memorable eating places. Dr Leslie Tay of ieatishootipost, and two of Singapore’s most influential social commentators, Mr Miyagi and mrbrown, took up the challenge of the Singapore Memory Food Trial, our country’s very first social media food campaign by the Singapore Memory Project…